SLIX
Company info
Slix is a premium brand specializing in vitamin-enriched mouthwashes.
The brand is launching two distinct product lines: SLIX AM and SLIX PM. Designed for different times of the day, SLIX AM provides essential minerals to help energize and brighten your morning, while SLIX PM is formulated to promote relaxation and unwind before sleep.
Brief
As part of SLIX’s marketing campaign, I was tasked to design and develop a dynamic landing page to enhance customer engagement. The page is to provide clear information about the product, highlighting its key features, while also integrating a seamless newsletter sign-up form to grow the brand’s subscriber base.
The design focuses on an intuitive user experience, modern aesthetics, and responsiveness across all devices.
Process
The concept behind the landing page was to visually communicate the dual nature of SLIX—SLIX AM for the morning and SLIX PM for the evening—while also highlighting the unique mineral compositions of each. To bring this to life, I designed a scroll-triggered animation that transitions between 3D-rendered bottles of SLIX AM and PM. As users scroll, the background smoothly shifts from a bright morning light to a calm evening dark, reinforcing the product’s day-to-night routine. The page ends with a signup form for users to signup to the SLIX Newsletter for updates.
The 3D rendered bottles and scroll animation were created with SPINE
