GNOSIS PAY

Company info

Gnosis Pay is a decentralized payment network that seamlessly connects traditional finance (TradFi) with decentralized finance (DeFi). Its flagship product, the Gnosis Card, is a self-custodial Visa® debit card linked to a Safe smart account, allowing users to spend digital assets anywhere Visa is accepted.

Brief

As the sole designer, I played a key role in shaping Gnosis Pay’s visual identity from the ground up. I developed the brand guidelines—including typography, color palette, and design principles—while also crafting the crypto card and packaging, website, presentation decks, and social media assets.

Key Skills

Brand Identity development
Responsive web design
Print & Physical Product Design
Prototyping and rapid iteration

Deliverables

Responsive website
Physical product Design & Print
Social Media Graphics + Video

Process

To ensure Gnosis Pay’s branding aligned with both the crypto-native and traditional finance audience, I conducted market research on DeFi payment solutions, competitor analysis, and brand positioning. This helped define a modern yet trustworthy visual language that bridges Web3 innovation with familiar financial experiences.

For the Gnosis Card, I designed a sleek, premium look that aligned with the brand’s ethos. I also worked on the packaging design, ensuring a tactile unboxing experience that reinforced the brand’s credibility and user engagement.

I translated the brand’s identity into a website design, focusing on clarity, ease of use, and visual storytelling to introduce users to Gnosis Pay’s ecosystem. Additionally, I created presentation decks and social media assets to maintain consistency across all touchpoints.