Metri

Company info

Metri is an on-chain self-custodial wallet developed by Gnosis, designed to simplify the management of digital assets while ensuring users retain full control over their funds.

Launched in 2024, Metri operates within the Gnosis ecosystem, providing seamless access to decentralized finance applications. It integrates with Gnosis Pay, allowing users to spend their cryptocurrencies anywhere Visa® is accepted, without the need for prior conversions, and offers up to 5% cashback on purchases. Metri also supports Circles, enabling users to engage with community-driven currencies effortlessly.

Brief

The aim of the project was to help support in crafting a cohesive brand identity and design system for Metri Web3 custodial wallet, ensuring a seamless and trustworthy user experience. This included developing a modern visual language, UI components, and interaction guidelines tailored for blockchain transactions. I also designed a responsive website and marketing assets, creating a consistent digital presence that aligns with the brand’s vision while optimizing usability for both novice and experienced crypto users.

Key Skills

Branding
Web Design
Web Development
Graphic Design
UX/UI
prototyping

Deliverables

Branding Guide
Responsive Website
Social Media Assets
Presentation Slides
UX wireframing

Process

The project kicked off with in-depth discussions to define the brand’s direction. Through brainstorming sessions, we explored concepts that would best capture the wallet’s core values and functionality. The idea of an "international passport" emerged as the perfect representation—symbolizing seamless global access, financial autonomy, and the freedom of self-custody. This theme guided the creation of a bold and vibrant visual identity, featuring bright gradients set against minimal white space. To reinforce the passport-inspired concept, we incorporated intricate linework and patterns within the gradients, echoing the subtle security prints found in real passports. This cohesive design system ensured a striking yet functional aesthetic across all touchpoints.